There's a new blog written by Tomer Treves, VP at Infolinks, that may prove to be an interesting read. His blog called Online Siesta
is a about online marketing, digital advertising
and website monetizing. The first posts of Online Siesta have been dedicated to In-Text advertising.
Infolinks enables website owners and publishers to benefit from In-Text
advertising directly, so it is Tomer Treves business to help folks learn how to be the best publishers they can be while tapping into the hidden treasure within their site.
Some blogs are written as a way to release one's thoughts and opinions, while others are a way to keep friends and family informed, but more often than not blog publishers are hoping to generate some income for their efforts. But just like the internet, advertising methods are continually changing and advertisers as well as publishers often need to change their methods of reaching an audience.
Online Siesta looks at why rich media - animated and living video image ads - are not capturing audiences the way they once did.
So far, Tomer Treves posts have captured my interest and Online Siesta may prove to be worthy of subscribing to if you are an advertiser or a publisher hoping to generate income on the internet.
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